How to prevent damage, how to survive the holiday safely, the pitfalls to look out for when buying a used car, when it pays to have comprehensive insurance, how to save by making small adjustments to your everyday habits... Zavarovalnica Triglav will use its new ‘Vse bo v redu’ website to try to answer these and other questions. The site will contain advice on preventing missteps and mishaps in various areas of everyday life, interesting stories and a range of useful articles on those insurance-related topics of most interest to the general public – all because Zavarovalnica Triglav also wants ‘everything to be alright’.
The company’s main aim with the free-standing Vse bo v redu website is to share tips, explanations and stories in a professional but nevertheless readily understandable, precise and straightforward way. It will make insurance easier to understand and strengthen awareness of the importance of having the right insurance cover. ‘People expect open, transparent and above all honest dialogue with companies – and more than anything, they’re looking for a reliable partner and adviser. At Zavarovalnica Triglav we are strengthening our role as a credible source of useful and important information in the areas covered by our products: insurance, safety and security, and so on,’ says Luka Pušnik, director of the Corporate Communications Department at Zavarovalnica Triglav.
A site that invites you to explore
The content created by the company and now available on the ‘Vse bo v redu’ website, is not aimed solely at customers but at anyone looking for answers on living safely and securely in all areas of life. When developing the site, the company proceeded from the requirement that the content had to be presented in such a way that it drew the reader towards exploring the whole site, with the sections reflecting the whole range of insurance services provided by the company: Home and family, On the road, Healthy living, Environment and technology and Property. The reader is therefore able to find the content that interests them more easily. As the company says: ‘Our analysis encouraged us to focus on families with pre-school and school-age children; that said, the information presented will be of interest to other readers as well, including those with specific interests, such as dog-owners and motorists’.
More than just a good read
The ‘Vse bo v redu’ website is therefore aimed at increasing public understanding of insurance – in conjunction with regular e-mail newsletters, which the company will then begin to adapt to the interests of different groups of people. The new website is also an important tool for building customer trust. The ‘Vse bo v redu’ website can be found at vsebovredu.triglav.si and will, in the first phase of development, be tailored for PC and tablet use. A smartphone version will be created at a later stage.
