Ten years in operation and two billion kilometres driven safely. These are two important milestones that Zavarovalnica Triglav's popular DRAJV app is celebrating this summer. In the past ten years, more than 200,000 drivers have downloaded the DRAJV app to their mobile phones, and more than 65,000 of them are regular monthly users. Users of the app – developed by Slovenia’s largest insurance company – have also proven to be safer drivers.
“Our figures show that DRAJV app users have a claims frequency that is 15–20% lower compared to drivers who do not use it. DRAJV users also help discover the most dangerous road sections and contribute to improving traffic safety for all road users, explained Boštjan Kop, who led the development of the app.
It has been noticed that those who used the app developed by Slovenia’s largest insurance company can be divided into two groups of drivers. The first contains those who drove safely and respected speed limits before they began using the app, which they now use to give them feedback on how they drive. The second group contains drivers whose score for individual journeys improves when they use the app, and it remains high after using it for several months. This indicates the app’s positive effect on improving driving habits. “It’s worth mentioning that a safe driver is not necessarily a slow driver, and we took this into account when designing a solution that also allows for dynamic driving, and with which it is possible to get 90 points or more for a journey – a journey that’s considered safe,” added Boštjan Kop.
Data brought to life in the digital traffic map
Anonymised data from more than 100,000 users of the DRAJV mobile app, which monitors and rates driving and rewards safe drivers, were given new life last year on the DRAJV map, the first online tool of this kind in Slovenia to be accessible to the public. It provides completely new insights into the habits of Slovenian drivers. On a single site it brings together data about the most dangerous road sections, and the most common challenges faced when driving in Slovenia. While recording, the app tracks driving speed, phone usage and movement, acceleration and braking patterns, and detects excessive cornering forces. DRAJV comes preloaded with speed limit data for specific road sections, enabling it to identify speeding in real time.
“Speeding is most common at motorway and expressway splits, on main urban slip roads near major roads, and on certain stretches of regional roads. Phone movements while driving are an even greater concern, as their spatial distribution is far more uniform than that of speeding offences. Still, we observe a higher incidence of phone movements on motorways, particularly in congestion-prone areas such as the Štajerska, Primorska, Dolenjska and Gorenjska motorways leading into Ljubljana,” said the head of development for the popular app. He emphasises that the DRAJV map is not intended as an “offence-tracking” tool, but rather as a way to raise awareness.
World-leading in the use of telematics
Its use of telematics places Zavarovalnica Triglav among world leaders – every tenth driver has made use of the DRAJV discount code when insuring their car, enabling them to save up to 20% on car and motorhome insurance, and up to 15% on motorbike insurance.
Celebrating with a prize-winning contest
The DRAJV mobile app has evolved in recent years from a tool for monitoring driving habits to a modern digital tool where users can quickly, securely and completely digitally organise everything related to their vehicles in one place. With just a few clicks, users can take out insurance, file claims digitally, track roadside assistance in real time, and access vehicle data and repair service history. By bringing all these services together in one app, DRAJV is opening the door to the future of digital mobility.
Two billion kilometres have been driven with DRAJV, and so as many kilometres of effort have been invested by its users to drive more safely. That's why Slovenia's largest insurance company is celebrating this important milestone together with the app’s users. The contest, which will run until 5 September, offers the chance to win many attractive prizes.What could two billion kilometres be compared to in practical terms?
For your odometer to show this ten-digit figure, you would need to:
- drive along Slovenia’s national border 1.5 million times
- travel to the Sun and back six times
- take more than 2.67 trillion steps